Friday, February 11, 2011

What Were They Thinking? When Alfa Romeo Rebadged a Nissan to Create the Arna


When the Nissan Versa was launched in Australia as the Tiida, many automotive watchers were excited by the prospect of blending Renault’s European flair with Nissan’s Japanese reliability. “Here,” they said, “Is a car that’ll please everyone.”

What they got was a narrow-bodied subcompact with so-so styling, a plasticy dashboard, a shocking lack of equipment and an overinflated price tag. Not to mention Kim Cattrall in the TV spots. If this sounds strangely familiar to our older readers, you’re right on the money. Twenty-three years before the crossbred Tiida hit Australian shores, another mongrel was being birthed in Europe.

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