The Toyota Camry has been the best-selling car in the US for nine straight years. Yet, in its home market, it is virtually non-existent: even though it sold 82,000 cars in 1990, last year Toyota couldn’t shift more than 1,100 units! That’s because Japanese buyers prefer either the more sporty Mark X or the more luxurious Crown.
Therefore, for its seventh generation, which was only recently unveiled, Toyota decided to phase out imported Camrys from Japan and instead manufacture all cars earmarked for the North American market at its own plant in Georgetown and Subaru’s factory in Indiana.
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